5566 Results for ‘beauty’
  • Report points to stalling diversity efforts in the fashion industry

    A report from The Fashion Spot published on Friday highlights telling results of how far the industry still has to go. The study, which analyzed 207 print campaigns for spring 2017 comprised of 444 models -- found that 24.5 percent of models were non-white, a slight increase of 1.2 percent...

  • The Wing is capitalizing on the current vogue for stylish branded merch

    The Wing, a New York City-based women’s-only social club and co-working space, is capitalizing on the growing appeal of stylish branded merchandise with the launch of its second collection. Geared toward women “interested in both doing and wearing whatever the f*ck they want,” the assortment of tees and accessories bears...

  • Blogger fashion lines are moving beyond their creators to thrive

    The market for fashion blogger–launched clothing collections has grown increasingly crowded in the last few years, and their ubiquity hasn’t curbed their success. However, the once-whimsical, largely directionless offerings are on the heels of a makeover: Some bloggers, including Aimee Song and Vanessa Hong, are rebranding or relaunching their collections...

  • What online fashion brands can learn from Amazon’s stores

    Amazon has moved into brick-and-mortar. For other pure-play brands that have recognized the value of the in-store experience, there's a lot to be learned in an Amazon store.

  • In battle against Amazon, high-end photography is a difference maker

    At a time when online retailers are chasing their tails trying to keep up with Amazon’s convenience and speed, LVMH has defined a new bar: e-commerce photography that’s, in a word, stunning.

  • ‘Everything is data-driven’: Retailers on how they’re personalizing e-commerce

    At Glossy's inaugural Hot Topic event this week, we asked brand and retail executives how they're using data to develop personalized content and increase discoverability of products.

  • Glossy 101: How retailers are using geofencing to drive sales

    As the rise of e-commerce continues to transform the retail space, brands are increasingly turning to technology to strengthen the appeal of in-store shopping. Case in point: the growing popularity of geofencing, which allows companies to target consumers with special deals or advertisements within designated virtual boundaries.

  • Why Apple Pay is poised to beat PayPal in the luxury fashion space

    Unlike PayPal, Apple Pay is “not trying to be a solution for the entire market, [but rather] a great solution for the subset of the market that uses Apple products,” said Jason Goldberg, the senior vice president of content and commerce at SapientRazorfish. That subset of customers is considered to...

  • The state of luxury marketing, in four charts

    Though an economic slump in 2016 led to a decline of allocated resources of luxury marketing and advertising, data shows gains are on the horizon. According to Zenith’s 2017 Luxury Advertising Expenditure Forecast, the industry can expect mostly positive change in luxury advertising spending across several regions as the market...

  • Glossy 101: How fashion brands use heuristics to inform strategy

    Retailers are realizing that the key to better understanding their shoppers is understanding the psychological underpinnings and behavioral economics that influence the way they select products. In other words, fashion brands are using the inner workings of the human brain to better understand purchasing patterns and inform how they operate.

  • Birchbox co-founder Katia Beauchamp: ‘We’re more than boxes’

    Let’s get it straight: Birchbox is not a sampling company. That may surprise you: The New York-based beauty firm is perhaps best known for its beautiful boxes of makeup samples that get delivered to customers every month. But Katia Beauchamp, co-founder of Birchbox, is adamant that it’s about much more...

  • Day in the Life: Goop head of content Elise Loehnen

    Gwyneth Paltrow may be the face of -- and receive much of the flack for -- Goop, but it’s actually the company’s head of content, Elise Loehnen, who we have to thank for gems like “conscious upcoupling” and that vaginal steaming piece heard ‘round the world. We asked her to...