Despite the rule of thumb for content marketers that discourages reusing the same creative across channels, Clinique is recreating print ads in video form. With help from Google, the brand is saving its budget by turning print campaigns into six-second video ads.

Third-quarter earnings calls played like a broken record this week, as retail executives from several brands cited digital advancement and investment in social media as a means to staying afloat. For some, especially department stores and big-box retailers, it turns out their efforts are starting to show.

Luxury brands are increasingly looking to travel retail -- a market worth $63.5 billion in global revenue -- to fill a void created by the struggling retail market.

Gwyneth Paltrow started Goop as a newsletter in 2008 to give recommendations about food, fitness, fashion and beauty. The company has since expanded to add commerce, product lines and books. Recently, Goop partnered with Condé Nast on a quarterly print magazine, launching in September. We caught up with Paltrow to...

Taking a cue from Rent the Runway’s unlimited subscription model, Ann Taylor has quietly launched a rental service of its own. The program, called Infinite Style, allows consumers to pay a monthly fee of $95 to borrow up to three items at a time and swap them out as much...

When it comes to personalization, brand marketers have tunnel vision. Companies that excel at personalization take a holistic view of the customer experience. They treat personalization as a strategy, not as a tactic. Sponsored content by Sailthru

Céline, which has been notoriously slow to catch up online, has launched a WeChat account in China. It's a big step for the brand to get in front of 900 million daily users in China, but it's still not a full plunge into the region's e-commerce market.

On the morning after Rachel Zoe's spring 2018 runway show, and the day before leaving for the first half of fashion month, The Zoe Report editorial director Nicky Deam shared how she spent the hours leading up to the event, what celebrity guest left her starstruck and which RZ looks...

While the mid-priced sector of the footwear industry remains fairly saturated, luxury is a largely untapped frontier for rising brands. For one, it’s expensive; higher quality materials can be prohibitively costly for any emerging brand. However, it's been a particularly difficult venture for women trying to push into the industry...

In preparation of recognizing the best of the fashion, luxury and beauty space, our sponsor EVRYTHNG chatted with Rebecca Minkoff, Best In-Store Tech finalist, about tech, retail innovation and experiential branding. Below,edited highlights of Rebecca Minkoff's conversation with Niall Murphy, co-founder and CEO of EVRYTHNG.

Original content is increasingly king for fashion and beauty companies looking to court loyal customers and differentiate their brands amidst a sea of endless competition. The maker marketplace Of a Kind, launched in 2010, has taken a particularly savvy approach to the concept, with their cult favorite “10 Things” newsletter...

To say it was a seminal year for fashion publications may be an understatement. From appointing new columnists with a feminist slant to going completely dark on International Women’s Day, several media organizations took on a larger political stance than they had before. At the same time, many were dealing...