With the direct-to-consumer model increasingly a draw for brands aiming to form connections with customers, retailers are working to prove that -- by linking with a cause -- they can facilitate a similar bond. 

On Jan.16, Storr invites consumers to directly shop from friends, family and influencers versus third-party retailers via individual storesfronts on its mobile app.

While both tech and pursuit of health have overhauled the beauty industry, hair products have been a bit late to the game. But recently, investors are backing products that are innovating both in formulations and in how the products get in the hands — and on the heads — of...

There's been an increase of influencer apps allowing people to easily shop looks, and the potential for beauty sales through the apps — a percentage of which goes to the app companies, in most cases — is significant.

It’s time to change the hair-care industry. Beauty’s least innovative category, hair care has until recently operated business as usual, with salons and retailers as the key gateways for consumers. While this may still be the case, hair care is slowly starting to experiment with new the business models and...

Westman Atelier is one of many celebrity makeup artist brands that have entered the marketplace in recent years, including Charlotte Tilbury and Pat McGrath Labs. On Thursday, the brand launched an e-commerce site featuring the full assortment of six-products, including brushes, blushes and a foundation stick. Additionally, Westman Atelier has...

Starting this month, Like to Know It begins a paid partnership with Ulta Beauty, including weekly posts on Like to Know It’s own Instagram account. This is the first time Like to Know It has sold this type of advertising on its Instagram handle, @liketoknow.it, and Ulta is the first...

The former boys’ club of venture capital is starting to bet on beauty.

The fashion rental market is growing increasingly crowded, with new platforms like Nuuly or TK popping up everyday. Rent the Runway has been in the top spot of the rental service for most of its existence, being the most recognizable name and widely credited with popularizing the modern fashion rental...

Briogeo, the natural hair care brands that sells at Sephora, Space NK, Revolve and Nordstrom, launched two wellness products in mid-January, representing its first foray into the category and a new burgeoning area for wellness.

According to a recent survey of 149 fashion and beauty brand executives from Glossy+’s proprietary research panel of industry insiders, 42 percent said YouTube will become a more important piece of their overall marketing strategy in 2019. Of those respondents, 44 percent owed it to that, compared to other marketing...

Nylon has also turned to affiliate links, building out events like its annual Beauty Awards, creating more inclusive content, and potentially augmented reality to further bolster the business.