W3ll People announced on Tuesday that it’s received a minority investment from the growth equity investor NextWorld Evergreen, which it plans to use primarily to help make its “clean beauty” cosmetics more omnipresent and accessible. While accessibility is all the rage these days, the move is noteworthy in a category...

Once restricting their marketing messages to thin, young white women, traditional brands from Covergirl to Almay have changed their tack, aligning themselves with faces across age, race and gender lines. New brands like Fenty Beauty and Glossier set a similarly inclusive tone.

Apple has for years maintained its “walled garden” approach to its hardware, like the Apple Watch, and software, like iOS, letting in brands only sparingly. For fashion brands, however, Google has proven to be a much more accessible partner in terms of the technology it licenses out.

Founder Michael Preysman discussed with Glossy what he was most proud of in 2018, why he decided to enter the physical retail space and how he plans to evolve the brand.

In the last few years, celebrities have gone from merely endorsing or collaborating with outside beauty brands to launching their own full-fledged lines. These brands -- including Rihanna’s Fenty Beauty, Pat McGrath Labs, Kim Kardashian’s KKW Beauty and Madonna’s MDNA Skin -- dominated the conversation last year, and they’re set...

No longer the bastion of outdated cosmetics companies, the peer-to-peer selling model is witnessing a renaissance in beauty. Remade for a world of digitally-savvy consumers, brands including Beautycounter, Ever Skin, Juara Skincare and Rodan & Fields are reliant on the model, while others -- like the hip Glossier -- have...

Glossy+ members stay ahead of the top trends in the rapidly evolving fashion and beauty industries with access to unlimited articles, invitations to exclusive member events, and insights from quarterly reports. And in our most recent report, the Glossy team explored the changing face of retail and looked at five trends shaping...

For a long time, for many fashion and beauty brands, selling more product meant sending more emails with big promotions. But as a strong brand identity becomes increasingly important and companies establish a better grasp on how to connect with their customer, email marketing strategies are changing for the better,...

For department stores, the strategy around subscription boxes and personal styling services goes a little something like this: If everyone else has one, we want one, too.

As pop-ups become more and more prevalent, beauty brands are realizing they’ll need to offer more than just a shopping opportunity to lure customers into their temporary stores. Frequently seen on the schedules at these industry pop-ups are hair and makeup masterclasses, influencer appearances, fitness classes, panels and Q&A sessions.

Although the fashion industry has struggled with its chatbot strategy, beauty brands are placing more confidence in the technology. Brands including Sephora, Estee Lauder and L’Oreal have all rolled out various chatbots in the last year, while others -- including Coty and at least four undisclosed brands partnered with Modiface...

For most beauty-fiends who have a sizable following on YouTube or Instagram, making it on the world’s stage is a faraway dream, and the road to getting there isn’t all buzzy partnerships and glamour shots. For our latest confessions, in which we grant anonymity to someone in the industry to...