To best translate the nail-polish shopping experience online, where every OPI shade from I Just Can’t Cope-acabana (a bold yellow) to Lincoln Park After Dark (a jet black) is available, the nail polish brand recently redesigned its website. The new OPI.com is built around a personalized experience, with data algorithms...

Digitally native brands are increasingly seeing the importance of a brick-and-mortar presence, but even a pop-up is out of reach for many out the gate. Multi-brand retailer Bulletin is catching on as a solution.

To fete its newest product, the Early Defence Glow Activating Serum, the skin-care and makeup brand No7 is rolling out its largest influencer marketing campaign to date. But more than just product placement, the campaign aims to showcase concrete product results.

Though Instagram rolled out its latest live-streaming feature in October, allowing users to add friends to a broadcast using split-screen mode, most fashion and beauty brands remain hesitant to test out the tool.

7-Eleven’s much-discussed recent entry into the cosmetics space is more than just marketing. According to Lindsey Robertson, the product development manager at 7-Eleven, it’s really an attempt to recreate the success of E.l.f. Beauty, which went public last September to the tune of $141 million.

By changing its merchandising strategy, Nordstrom has clinched deals with brands that never sold wholesale before, some initially setting out to avoid the wholesale channel altogether. Bonobos, Everlane, Reformation, Warby Parker, Greats, Good American, Raden and Madewell have all sold or currently sell through Nordstrom.com and select stores.

Perhaps fashion’s “see now, buy now” experiment has legs after all — but most designers still won’t benefit. As Zara, H&M and Forever21 face a number of challenges and Amazon offers its own affordable apparel, an even faster competitor joins the ranks.

As part of eBay's ongoing pursuit to position itself as a digital shopping destination, the e-commerce company is using personalized data to create a user experience that better appeals to shoppers.

Modern Citizen founder Jessica Lee joined the Glossy Podcast to discuss differentiating the company in a crowded market, marketing with a non-existent budget and building the brand's first store.

At a time when Instagram is king, Farsali is making sure that even the most mundane elements of skin care (like lotion) shine online. Positioning itself as a “makeup-enhancing” skin-care line, it’s tapping into the ever-growing pool of cosmetics junkies who turn to social media for inspiration, following in the...

Providing new accessibility to product isn’t the only way Instagram has affected fashion retail. This week, we spoke to three experts who said it’s also impacting what type of purchases shoppers make and where they shop offline.

In an effort to increase access to educational tools for the next generation of hypebeasts, the Fashion Institute of Technology is partnering with Complex to roll out an online course that teaches the fundamentals of sneaker design.