Luxury brands have historically operated at an arm’s length from their consumers. As a result, they’ve been slower than most to adapt to the digital requirements of today, whether that's an e-commerce presence or the savvy use of social media, both of which deliver a level of unprecedented brand intimacy....

The social commerce marketplace is dividing its app into separate “experiences” and developing a first-of-its-kind partnership with Snapchat.

For Benefit, the Brow Search campaign served as a way to incubate up-and-coming influencers to create long-term relationships, while at the same time getting them to create free organic content and raise good ol’ brand awareness on social media.

While most consumers still aren't turning to Amazon Alexa to order a new pair of heels or a handbag, voice commerce on mobile apps and services is on the rise.

Modern luxury brand strategist Ana Andjelic sat down with Tess O’Leary, co-founder of technology-jewelry brand Ore, to discuss how the brand meshes beauty and functionality, how it's prioritizing sustainability, and why it's fine with taking things slow in 2018.

Brands can create better online experiences that are adaptable to real-time consumer behavior, which in turn can increase the likelihood customers will buy something, in addition to the amount of money generated each time a customer visits the website.

Macy’s and peers like Nordstrom, big box retailers like Target, and other traditional brick-and-mortar stores like Ulta are repositioning as they figure out what they can leverage in the age of Amazon to keep customers from straying. They may not be able to beat Amazon, but, the goal is, they...

Though Amazon Alexa and Google Home devices are increasingly appearing atop bookshelves and desks across the country, consumers still aren’t sold on using them as a means to shop.

The 2018 Glossy Awards will include 11 new categories, including Best Pop-Up/New Concept Store, Best Use of Voice by a Brand and Breakthrough Product Collaboration.

Virgil Abloh’s appointment to artistic director of Louis Vuitton menswear made for an exciting start of the week. Abloh is a reigning industry darling, and there’s no denying the positive, transformative effects a buzzy designer can have on an established brand.

More than a year out from its acquisition by Jet.com, Walmart’s e-commerce subsidiary, Modcloth is leveraging the resources of the retail behemoth to expand its digital reach with the help of an influencer marketing campaign.

After years of veering between direct-to-consumer and wholesale, brands are trying to simply do both.