Deciem, the skincare and makeup conglomerate known to fans as The Abnormal Beauty Company, has built a cultish following thanks to a social media presence that is unusually honest and rid of the marketing cliches that beauty brands are known for. Brandon Truaxe, who founded the company in Canada in...

Pinterest is bringing its annual trend report to life with its first-ever Pinterest Box, a collaboration with product subscription service FabFitFun.

The House of Creed is planning on increasing its female customer base by 5 to 10 percent, using a stronger digital strategy and the influence of Neiman Marcus employees to help launch its latest fragrance, Floralie.

Welcome to the Glossy 50, our first annual list featuring men and women contributing to the transformation of fashion, luxury, beauty and technology. In this feature, we dive into their contributions to their industries’ new directions. These are the honorees in the New Face of Beauty category.

While many companies have long seen customer service merely as a necessary cost center, the buzzy direct-to-consumer beauty brand founded by Emily Weiss in 2014 sees it, instead, as a major value-driver.

Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end fashion companies a means of unloading unsold clothing to emerging influencers eager to tag their labels. And ShopWorn, which compares itself to The RealReal, but for unworn, display-model accessories, is giving brands an alternative to...

Too Faced is proving you don’t have to be a socially native beauty brand like Glossier or ColourPop to dominate the online conversation. The cosmetics brand, which was founded in 1998 and is known for hero products like its Better Than Sex Mascara, is currently on track to be one...

As building a bond with customers becomes increasingly important, fashion retailers are working harder to welcome shoppers into their worlds. Opening physical stores with a home-y feel is trending as a go-to strategy for brands across categories.

Make it Instagrammable, and they will come. Saks Fifth Avenue’s theory for its New York Fashion Week Spring 2019 presence — a West Village townhouse outfitted with a DJ booth, a mirror tunnel and rooms designed to hype Saks’ top fall trends (the Wild Wild West room, for one, is...

Most of Lush's customers are women — yet the cosmetics company, known for its colorful bath bombs, features just as many men as women on its Instagram account @lushcosmetics, and the company claims not to have a target demographic.

As the influencer marketing industry matures, brands are looking in their own backyards for social-media popular personalities to rep their brands.

As the former creative director of Glossier, the London native helped to build the ubiquitous brand from the ground up when she joined in December of 2014, touching everything from the product design to the website. Now she's heading to the branding agency Aruliden, where she'll work as vice president...