6131 Results for ‘beauty’
  • Beekman 1802 founders Josh Kilmer-Purcell and Brent Ridge on the magic of goat milk

    Josh Kilmer-Purcell and Brent Ridge joined the Glossy Beauty Podcast to talk about starting the business with "less than zero" dollars, cold calling department stores and their interest in investment considering the very ripe beauty M&A scene.

  • The influencer industry promises change

    Called out for outsized whiteness and racial pay inequity, the influencer industry is doing damage control.

  • How Amika leveraged a chatbot to boost its DTC site

    During Covid-19 where retail stores either remain closed or have had to re-close (as is the case for stores in Los Angeles), replicating the in-store discovery experience became paramount to ensuring a brand’s direct-to-consumer success.

  • Beekman 1802 revamps holiday sales strategy in a crowded beauty market

    Faced with stiff competition and an earlier-than-ever holiday season, beauty brand Beekman 1802 has rolled out a new strategy to cut through the noise. With Thanksgiving falling later in November than previous years, Beekman 1802 was prompted to launch its theme (“Special Deliveries”) on Nov. 1.

  • Schick brings social media influencers to TV commercials

    Schick Hydro Silk, a razor brand within Edgewell Personal Care, debuted a multi-pronged campaign on May 1 that will extend until the end of summer. Each of the the included commercials features one macro-level beauty influencer: Becky Sheeran, Jessica Brennan or Nicoletta Dewhirst, who have YouTube followings between 210,000 and...

  • reformation clothingThe rise and fall of Reformation

    For a brand that built its image around being sustainable, responsible and ethical, the allegations against Reformation were devastating, drawing criticism from fashion watchdog Diet Prada as well regular social media users across Instagram. It’s a reminder of the disparity that often exists between brands’ messaging and the material reality...

  • holiday window displaysHow 5 department stores updated their holiday window displays for 2020

    For holiday 2020, department stores ensured their NYC window displays spoke to the unprecedented year that was, while also appropriately sparking some much-needed happiness -- despite ample hurdles.

  • Can CBD revive color cosmetics?

    A shrinking market is often a reflection of a lack of innovation and exciting product options. CBD-infused makeup began to emerge in 2019, but 2020 shows a more intense brand interest in the sub-category.

  • Global green shoots: How retail around the world is beginning to re-emerge

    With lockdown restrictions now being eased by some governments, small green shoots of recovery are beginning to emerge. Modern Retail and Glossy reporters took a (virtual) trip around the globe to see where shopping is beginning to restart and if shoppers are ready to spend money once again in the...

  • Inside customized hair-care brand Prose’s new data collection play

    Customers have demonstrated a willingness to offer personal data if they feel they are receiving something valuable in return, especially in the case of brand quizzes. Prose's post-purchase survey, called Review and Refine, has helped it increase customer satisfaction and broaden its product portfolio. It's also allowed Prose to scale...

  • Digiday announces finalists for its 2020 Future Leaders Awards

    Forty-six individuals have been short listed for Digiday's 2020 Future Leader Awards, which recognize the next generation of leaders from the media and marketing, fashion, beauty and retail industries.

  • Deep Dive: Glossy Modern Commerce Forum

    Glossy's Deep Dive: Modern Commerce is a collection of videos, presenter slides and key takeaways from our recent event that will provide valuable tips and key insights so you're prepared to succeed in the fast-evolving world of modern commerce.