A typical brand Instagram account usually has a few different types of posts: inspirational photos, promotional images of new products, the occasional showcase of user-generated content showing off that same new product. Scroll through the Instagram account of sneaker resale platform Grailed, and you’re more likely to see a profane,...

Dia&Co made a name for itself in the plus-size fashion market through a simple five-product subscription box. Starting today, the company is introducing both a direct ecommerce model and, more interestingly, a hybrid between the two that splits the difference between control and curation.

On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with model, actress and founder of her namesake beauty brand, Josie Maran, to discuss how her early career informed her work in beauty, what challenges she faced when starting her brand, and where she sees...

Aerie is hosting a one-day summit in New York City, bringing some of its biggest brand ambassadors along as the company continues to build a tight-knit community among its customers.

When clean beauty brand Little Barn Apothecary launched in January 2015, its cofounders Joshua Morgan and Brad Scoggins had no formal business plan and no distribution strategy other than ecommerce.

As the move to be everywhere the modern beauty customer wants a brand to be reaches fever pitch, natural apothecary company Malin + Goetz is taking a decidedly hyper-focused retail approach through its own direct-to-consumer site and three new stores in 2019.

A year after its October 2018 debut, personal care brand Flamingo is pushing past razors and wax kits with its fifth product, Mons Mist, launched Tuesday. It's a spray to condition pubic hair and skin. To date, Flamingo has sold at least 1.5 million razor handles.

It may have taken 20 years, but Bluemercury is getting into the loyalty program game.

The branch will launch in nearly all 3,000 Sally Beauty doors in the U.S. and Canada. P&G has developed other products for women of color, such as its Pantene Gold Series for textured hair, but this is the first brand dedicated to black women.

On Monday, the 4-year-old company branched into sexual wellness, with the launch of its Love Melt product, a lubricant made up of 100% clean ingredients. It will be sold online-only, at KopariBeauty.com, Sephora.com and Ulta.com.

This year was a transformational year for the beauty industry. Category shifts in the market played up the importance of inclusivity, the significance of virtual reality and artificial intelligence was validated by the acquisition of Modiface by L’Oréal, and transparency continued to dominate the conversations within indie and clean beauty.

With Instagram making it easier than ever to buy products from the app and Gen Z spending more time on mobile, here's how brands can drive sales through the platform.