With in-store testers becoming a relic in the new normal, beauty brands and retailers are in search of creative ways to get products -- especially new launches – into customers’ hands. Since the health crisis began, the pressure has been put on product sampling.

Social comments from customers and prospects are invaluable to brands, and missing an opportunity to engage with customers on social media is a sure way to slow growth and hinder loyalty.  In pursuit of insights around social listening and best practices, Amplify.ai recently featured Curology on a webinar with Glossy...

With a dauntingly massive range of products and ingredients now available to consumers, a new skin-care brand joins the ranks of customized DTC brands offering a simplified, personalized approach. 

Today, DTC lifestyle site The Verticale is launching an online marketplace of 50 digitally native brands spanning beauty, personal care, fashion and home.

Benefit Cosmetics’ Middle East division began a month-long campaign to coincide with the holy month of Ramadan, which began April 12 and lasts until May 12. During Ramadan, working hours are reduced, people spend more time at home and with family, and individuals reflect on forgiveness, generosity and honesty, and...

At-home beauty companies are starting to offer their services again as New York City enters Phase 2 of reopening. Their re-entry into the market comes as 23 states are experiencing a rise in coronavirus cases compared to last week.

Following a flurry of brand activity over the last few to show support for Black Lives Matter, Instagram has become a sea of black boxes. In beauty, brands have postponed their campaigns and operations this week. 

In a new series from Glossy, we are looking at what brands have entered the metaverse this past month, why it matters and what they are bringing to the table. Here, the metaverse is defined as the future of the internet, a shared 3D virtual universe that users can exist...

For our newest series, we’re asking influential people how they’re using social media, including who they last followed and the meme they last DMed. Today, a snippet of our chat with Hyram Yarbro, mega-”skinfluencer” (6.7 million followers on TikTok, 1.2 million followers on Instagram) and founder of Selfless By Hyram,...

Biologique Recherche is built on exclusivity. The French skincare company's products are only available in spas and on its site, where prices are hidden for viewers who aren't logged in. That might seem like a tough sell in a world where brick-and-mortar is shut down and every brand is multiplying...

Digital technology has impacted our world for decades, but its impact on the beauty shopping experience has never been more apparent than it is today. The beauty tech revolution is here. It’s imperative for brands to adapt quickly and recognize how advanced augmented reality (AR) and artificial intelligence (AI) technologies...

Taking its Black Friday boycott into a second year, The Ordinary's parent company Deciem is solidifying its position as the Patagonia of the beauty world.