Like many other new content creators, Mireya Rios, 30, saw her TikTok career take off during the Covid-19 quarantine. Her videos that often feature ASMR and close-ups of product textures were a soothing respite from the realities of the pandemic. She now has 3.6 million followers and has worked with...

When Sean Garrette was named global ambassador of Rihanna’s Fenty Skin in July 2020, it both catapulted his career and changed the perception of what makes a beauty influencer. 

As the dust starts to settle on 2020, beauty companies that successfully navigated the last year, like Helen of Troy, are turning their attention back to M&A growth. The company notably acquired the product division of Drybar in Jan. 2020. More recently, in Dec. 2020, it signed an exclusive global...

Beauty brands are still learning to navigate TikTok, but if there’s one “playbook” that's proven successful, it's the music-driven campaign, embraced by the likes of E.l.f. For Essence Makeup’s first TikTok campaign, it enlisted creative agency Movers + Shakers to help build a music-driven campaign, dubbed #unoriginalsongs.

Last week saw a number of brands announce new repair services, an aspect of the circular economy that sometimes gets undervalued compared to the more exciting world of resale. But in this Weekend Briefing, I take a look at why that shouldn’t be the case. Read on for that, plus...

The Ordinary will launch its concealer collection first on Ulta.com on March 21 before entering 326 brick-and-mortar stores on May 3. The Ordinary is also increasing the number of items sold through Ulta Beauty from 22 to 112 products between skin care and makeup, and will expand to all 1,200...

If the idea of Walmart as a beauty hub seems new, then the expansion of the nation’s leading grocer’s beauty e-commerce business by Musab Balbale may be equally disruptive.

The funding round, announced Thursday, coincides with the appointment of Tara Desai as CEO. Desai joins from The Estée Lauder Companies where she was the executive director of online strategy. Michelle Gough-Baril, founder of Iris & Romeo, will remain in creative and product development roles.

The Changemakers: The disruptors driving values-based industry evolution Ben BarryDean of fashion, Parsons School of Design So much for fashion schools lagging. After years of fashion media reporting outdated teachings at the top fashion schools — particularly due to their lack of focus around designing for extended sizes, prioritizing sustainability...

Bolstered by its Mighty Patch hero product, Hero Cosmetics owns 63% of the acne patch category. The brand recently crossed $100 million in sales and sold to conglomerate Church & Dwight for $630 million.

The Accelerators: The leaders fueling established companies’ catapulted growth Ryan VeroCEO, Claire’s Since joining 60-year-old Claire’s as CEO in mid-2019, Ryan Vero has focused on evolving the accessories company “from the mall’s biggest retailer to a global brand powerhouse,” he said. That’s included expanding the company’s global retail footprint, both...

According to NPD Group, January-October saw a 38% sales decline in makeup remover wipes, a 47% sales decline in facial cleansing wipes and a 12% sales decline in deodorant wipes.