In collaboration with the packaging waste solutions non-profit Pact Collective, as of Monday, Ulta Beauty has rolled out an expansion of its in-store take-back initiative to its more than 1,350 U.S. stores. The company and Pact first piloted the program, dubbed Beauty Drop-Off, in 2023. At the time, take-back services...

Come together on May 15 at 1p.m. ET for a consultative rundown by Glossy’s beauty reporting team of the latest need-to-know beauty business trends. The live event is recorded and offered on demand for Glossy+ members. Glossy host and West Coast correspondent Lexy Lebsack, senior beauty reporter Emily Jensen and...

This week, I checked in with Penny Coy, Ulta Beauty’s SVP of merchandising, to learn about the retailer’s 2025 wellness category strategy. This includes a dedicated in-store wellness section managed by wellness-focused sales associates as well as a continued expansion into sexual wellness, relaxation, nutrition and oral care offerings. Additionally,...

This week, I checked in with brands at various stages of their TikTok Shop journey to glean learnings around the effective marketing, education and live-selling strategies, plus I explored the brand's top-selling brands right now. Additionally, Estée Lauder Companies announces the hunt for a new CEO alongside its 2024 FY...

This week, I checked in with Erno Laszlo marketing lead Tiffany Roshanian to glean insights into how the nearly 100-year-old heritage skin-care brand is acquiring new customers on Reddit. The alt social network went public earlier this year and has become a focus for beauty retailers including Sephora, which launched...

This year’s Glossy Beauty Awards spotlight the transformative trends shaping the beauty industry. Brands are redefining accessible luxury with clean, high-quality products at attainable prices. Personalized and tech-driven innovations, such as AI diagnostics and AR try-ons, are helping consumers curate tailored routines. Purpose-driven initiatives reflect a growing commitment to social...

Ulta Beauty has expanded its retail media network by partnering with Rokt to introduce AI-powered non-endemic ads, offering personalized recommendations from companies like Hulu and PayPal.

Between 2022 and 2024, the brand quickly scaled, bringing in more than 300 new employees under D&G Beauty, led by CEO Gianluca Toniolo.

In the last three years, there has been a greater appeal to the industry thanks partly to the New Yorker diaspora of 2020 that saw Empire State residents decamp to the Sunshine State, plus the growing ethnic and generational diversity

At the Glossy Beauty Leaders Dinner, industry pioneers will come together to discuss how they’re transforming the way they lead their brands and adapting to an ever-shifting world within the beauty industry.

Gabby Shacknai and Zoe Weiner were already veteran beauty editors when they debuted their nonprofit, Beautyfor, in June 2024. Like many people who work in the beauty industry, they'd long been surrounded by a surplus of products and felt there had to be a way to do some good with...

This week, I attended Ulta Beauty’s hush-hush Cécred launch event in Los Angeles, which was hosted by Beyoncé, Tina Knowles, Ulta Beauty CEO Kecia Steelman and Cécred CEO Grace Ray. The influencer-focused event is just one pillar of an in-depth launch strategy for the retailer’s new tentpole brand, which Steelman...