The coronavirus pandemic has forced new, digitally-native beauty and wellness brands to rethink the original tenets of the DTC model.

This week, I offer a fly-on-the-wall look at what diversity and inclusion mean at Ulta Beauty.

As indie men’s grooming brands have cast their attention beyond disrupting shaving products, they are forcing heritage grooming brands to finally evolve their product portfolios. On Monday, Unilever-owned Axe body spray brand released two lighter scented products across deodorant and body spray using for the first time essential oils and...

As major beauty conglomerates pursue reforms to improve diversity and inclusivity across their teams and product offerings, a new wave of Black-owned startups are stepping in to fill in the gaps with innovative new products filling unmet consumer needs.

For U.S. beauty shoppers heading back into stores for the first time since the pandemic began, they can expect their experience to be less hands-on and more digital. 

The artist behind TikTok’s unofficial anthems, rapper Saweetie has continued her meteoric ascent in the past year with a new single, album and beauty line in the works.

Paltrow discusses with Glossy what made her take the plunge with Xeomin, what the future of beauty looks like and what's on deck for "The Goop Lab" season two.

As DIY beauty surges, shoppers are become more confident in their at-home abilities. Now, brands that fall in tertiary categories, like hair extensions and eyelashes, are seeing a boom.

In recognition of April becoming a month focused on environmental protection, I’m looking into the latest Gen-Z sustainable packaging brand Sk*p, founded by Farmacy co-founder Mark Veeder.

As the zero-waste movement has taken off on social media, indie brands and large conglomerates alike are developing sustainably minded, plastic-free products.

Already popular pre-pandemic for their colorful, intricate or minimalist nail art, nailfluencers have taken off in the era of at-home manicures (and extreme boredom). 

Entering its fifth year in business as it expands its retail footprint, Mented Cosmetics remains on the growth path.