Milly designer Michelle Smith is launching the brand's first fully integrated marketing campaign across print, digital and social channels this fall with the help of graphic designer Jessica Walsh. The evocative images and videos showcase pieces from Milly's fall and winter lines and will also be shared on a new...

Designers, fashion and beauty brands are all quickly adopting Instagram's latest feature, Stories, which mirrors Snapchat's short video format that allows users to build short stories which then disappear after 24 hours. Fashion designers are using it to show off-the-cusp scenes in their daily lives.

Using the Pinterest API, Burberry is giving users the ability to fill out a questionnaire on beauty preferences and then building a custom pin board that includes product tips and makeup tips. The collaboration is part of an effort by Burberry's to promote its new mascara line, Burberry Cat Lashes...

There may be limited space at New York Fashion Week, but brands know that beyond the celebrities, fashion magazines and fellow designers and industry moguls, there's one group of style arbiters that are imperative to let in to their shows -- fashion influencers.

Facebook Live is changing the way beauty publishers share information. The use of live video is seeing an increasing number of editors getting behind the camera themselves to share tips and products reviews, but they're having to get creative, because they all say the beauty video market is saturated. Glossy...

So often at runway shows, everything is colorful — except the model herself. Instagram is trying to change that. The photo sharing app has launched #RunwayForAll, a week-long hashtag initiative on its massively popular account (163 million followers) showcasing diverse models who are “redefining industry standards.” Kicking off last Wednesday, the first model...