The word luxury is traditionally evocative of flashy handbags, fine furs and five-star hotels. Yet in the era of modern fashion and style, it no longer denotes exorbitance and exclusivity. Luxury has evolved to transcend price points and couture, and instead puts a premium on authenticity and accessibility, all while...

Smartzer is a video technology company that overlays interactive templates atop new or existing footage, allowing users to learn more about products and make direct purchases. Founder Karoline Gross hopes to become a leading video resource for brands that have increasingly started to turn to shoppable video offerings, including Rebecca...

Popular resale site Baghunter launched a concierge service designed to help users find preowned designer Chanel or Hermés bags within 72 hours for a one-time fee of $99. The effort highlights the ongoing focus on luxury resale, despite its fraught relationship with luxury retailers.

Fashion bloggers are worried the impending Instagram algorithm changes are going to punish them. Now, many are begging users to turn on post notifications. Most are doing so with an arrow pointing to the button that turns them on. The Instagram algorithm will seriously ding brands, as Digiday reported last...

Italian fashion house Fendi is the latest luxury brand to partner with a major fashion magazine in order to get into interactive video. In collaboration with Elle International, Fendi has created three short videos to preview its pre-fall 2016 collection, as it builds its digital presence. The advertising campaign, created by Hearst Italia,...

The mobile game "Kim Kardashian: Hollywood" announced today it will introduce 20 pieces from the Balmain Paris spring 2016 collection. The move comes on the heels of Kim Kardashian's performance in Kanye West's "Wolves" music video last week, which served as a joint advertisement for the Balmain fall 2016 line.

Following news that Olympic swimmer Ryan Lochte fabricated a story of getting robbed at gunpoint in Rio de Janeiro, images of the athlete have disappeared from the Ralph Lauren site and allegedly from some Macy's brick-and-mortar stores.

Carolina Herrera is a luxe brand becoming known for its digital experiments. The company recently launched her 2017 resort collection exclusively on the Snapchat-based publication, Sweet, to make the brand more relevant to a millennial audience. "Shows need to be covered by social media and it's not important, it is...

Milly designer Michelle Smith is launching the brand's first fully integrated marketing campaign across print, digital and social channels this fall with the help of graphic designer Jessica Walsh. The evocative images and videos showcase pieces from Milly's fall and winter lines and will also be shared on a new...

As the proliferation of fast fashion and e-commerce creates an increasingly impersonal shopping landscape, custom retailers are working to rebuild relationships with consumers by adding a touch of personalization to the digital space.

The tech brains behind Rebecca Minkoff is Uri Minkoff, brother to designer Rebecca and CEO of the brand, who last year also launched his own eponymous ready-to-wear mens collection. Minkoff, who is a special executive in the sense that is actually embodies his own customer -- young and digitally savvy...

Kanye West and Justin Bieber both made significant efforts to increase accessibility to their concert merchandise this week. Despite the mass commercialization of the products, the collaborations will continue to maintain their magnetism due to consumer demand for limited edition offerings, experts say.