Having been at the helm of a string of fashion magazines like Ebony, Glamour and Teen Vogue since 2008, it is no surprise that Teen Vogue editor Elaine Welteroth treats Instagram like her own little mini-magazine. Welteroth tries to post at least once or twice a day, giving her nearly...

The Cut is experimenting with new social media strategies to drive engagement, including collaborations with photographers and recently hiring an Instagram editor to design tactics leading into New York Fashion Week.

Bra shopping is about to get more interesting. A swathe of retailers are in the space, trying to take a piece of the $100 billion bra market that continues to be dominated by Victoria’s Secret. One of them is ThirdLove, a company founder by Heidi Zak, who started the company...

Upon shutting down Style.com in 2015, the solution was to revamp the site as an e-commerce venture, an effort that has been riddled with challenges -- namely a slow rollout in the U.S. and the lack of luxury brand support.

If you’ve been paying attention to the Health & Fitness section of your local newsstand, you’ve likely noticed some changes: For one, cover lines referencing get-skinny stories are no longer; in their place are teasers about living healthy and learning to love your figure. You can thank social media.

In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief...

Gucci experienced a 17 percent sales increase in the third quarter of 2016, with 50 percent of the uptick coming from e-commerce, the first time Gucci has experienced a double digit percentage sales increase since 2012.

Even before Jackie Kennedy because a presidential style icon, the First Lady has historically been the center of sartorial discussion. Now with presidential hopeful Hillary Clinton in contention to serve as the first female president in U.S. history, crowdsourcing fashion platform Betabrand is flipping the focus to the prospect of...

The Italian retailer announced yesterday that it is offering its women's fall and winter collection online to the U.S. market, after formerly selling only select accessories and footwear on its website. The brand dedicated a section of its site to “shop the look” of model Rose Gilroy, featured in a...

A couple of years ago, Buzzfeed, guarantor of viral success, put Who What Wear editorial director Kat Collings in a listicle about the best Instagrammers in fashion. Her following soared from a few hundred to over 10,000 -- today, Collings has over 14,000 followers and an Instagram presence that gives...

Reebok and Gigi Hadid's partnership is another step in the brand's repositioning to be associated with "fitness." Hadid's huge social following also allows it to tap into a new target audience. "For many of them it may be the first time they've engaged with Reebok," Dan Mazei, the brand's newsroom...

Well known beauty writer Jean Godfrey-June joined Gwyneth Paltrow's lifestyle and e-commerce site just over a year ago as beauty director. She said the internet and rise of digital media ended her magazine career and the biggest challenge is how technology forces everyone to work 24/7.