6039 Results for ‘fashion’
  • Influencer marketing has a diversity problem

    As an influencer, navigating contracts with brands and agencies is inherently challenging, given lack of stringent protocols. However, the process can be even more challenging as a minority influencer, who are largely underrepresented in influencer marketing.

  • Designer Prabal Gurung: Fashion has a ‘herd mentality’

    Luxury fashion designer, Prabal Gurung, is known for being frank about elements he dislikes within the fashion industry. "The fashion industry used to function with this idea that designers should be elusive and surrounded by mystery," he said. "The fashion industry loves that narrative. I find that boring." He said...

  • Burberry launches ‘see-now-buy-now’ chatbot

    Burberry took a cue from Tommy Hilfiger and launched a fashion chatbot of its own yesterday to complement the brand's first foray into see-now-buy-now fashion.

  • Fashion’s fraught relationship with 3-D printing

    Though a growing number of companies are delving into the world of 3-D printing and increasingly collaborating with consumers on personalized designs, the supposed environmental benefits of the technology remain to be seen.

  • Piece&Co’s Kathleen Wright: Fast fashion can’t be sustainable

    Sustainability is the buzzword du jour in fashion. But there has been a systemic failure on the part of the majority of companies to go beyond superficial marketing initiatives into making real progress when it comes to what kind of impact they have on the world.

  • On the street: 4 luxury shoppers on their ultimate in-store experience

    Fashion and retail is undergoing a revolution, according to Luxury Institute CEO Milton Pedraza. He said that, as retailers begin to experiment with in-store tech to enhance their customers' shopping experiences, they should focus on training store associates to create a point of difference. Glossy hit the streets to ask...

  • Instagram highlights fashion’s lack of diversity

    So often at runway shows, everything is colorful — except the model herself. Instagram is trying to change that. The photo sharing app has launched #RunwayForAll, a week-long hashtag initiative on its massively popular account (163 million followers) showcasing diverse models who are “redefining industry standards.” Kicking off last Wednesday, the first model...

  • DKNY taps Farfetch to revitalize e-commerce strategy

    DKNY will become the first American brand to team with Farfetch’s Black & White Division, an offering launched in 2015 to help power the e-commerce sites of brands. The move is another attempt at reinvention for the wayward brand.

  • Inside Pinterest’s effort to woo fashion brands

    As part of an effort to engage consumers and brands, Pinterest hosted a popup event to promote the platform's recently launched Pinterest Shop, a separate section of the site that features brands that offer shoppable products via "buyable pins."

  • An agency creative director has launched sustainable fashion line

    Allison Hayes, an advertising creative director has launched her own fair-trade fashion line. “The & Collection” sources traditional textiles and prints directly from artisans across different parts of India, before manufacturing clothes and selling them directly to consumers online.

  • Low pay, lots of swag: Life as a blogger’s assistant

    As in fashion media, intern and assistants are an important part of the fashion blogger industry. For many, they play both roles -- that of intern and of assistant. They can be part-time or full-time, and are in most cases unpaid. A look at job postings shows what they do:...

  • At NYFW, diversity takes center stage

    Diversity on the runway is a topic that pops up during every fashion week, but even more so at this NYFW. “The conversation is much more relevant and important during this September fashion week,” said Toni Box, senior director of social media and content at PMX Agency. Leaders in the...