The mobile game "Kim Kardashian: Hollywood" announced today it will introduce 20 pieces from the Balmain Paris spring 2016 collection. The move comes on the heels of Kim Kardashian's performance in Kanye West's "Wolves" music video last week, which served as a joint advertisement for the Balmain fall 2016 line.

Carolina Herrera is a luxe brand becoming known for its digital experiments. The company recently launched her 2017 resort collection exclusively on the Snapchat-based publication, Sweet, to make the brand more relevant to a millennial audience. "Shows need to be covered by social media and it's not important, it is...

The tech brains behind Rebecca Minkoff is Uri Minkoff, brother to designer Rebecca and CEO of the brand, who last year also launched his own eponymous ready-to-wear mens collection. Minkoff, who is a special executive in the sense that is actually embodies his own customer -- young and digitally savvy...

Billie Whitehouse is in the business of creating an “enchanted” future. A lot of what the designer and founder of Wearable Experiments says can sound like “Minority Report,” but Whitehouse says that she envisions the connected future as being closer to Hogwarts and Harry Potter in reality. Whitehouse, the brains...

Marie Claire’s editor-in-chief cut her teeth at the Paris Review under George Plimpton as his assistant and associate editor of the publication. Under his tutelage she learned the value of an intense curiosity. “I was terrified of him in the first two weeks,” she laughed. “His wife had to take me outside and...

Man Repeller's Leandra Medine is at the helm of a mentorship hosted by H&M and Bloglovin' to identify the next star of the blogosphere.

Milly designer Michelle Smith is launching the brand's first fully integrated marketing campaign across print, digital and social channels this fall with the help of graphic designer Jessica Walsh. The evocative images and videos showcase pieces from Milly's fall and winter lines and will also be shared on a new...

Following news that Olympic swimmer Ryan Lochte fabricated a story of getting robbed at gunpoint in Rio de Janeiro, images of the athlete have disappeared from the Ralph Lauren site and allegedly from some Macy's brick-and-mortar stores.

Cost transparency among brands is gaining momentum. Naadam, a luxury cashmere clothing label, is the latest brand to lift the hatch on its process and how it reaches its prices.

Kanye West and Justin Bieber both made significant efforts to increase accessibility to their concert merchandise this week. Despite the mass commercialization of the products, the collaborations will continue to maintain their magnetism due to consumer demand for limited edition offerings, experts say.

Luke Matthews doesn’t like the word “sneakerhead,” but he’s grown to accept it. “For me they’re always trainers,” he says. The 24-year-old tastemaker, who owns 120 pairs of those trainers, runs social media at U.K. shoe retailer Size? — part of the buoyant JD Sports empire. Matthews was nabbed for the job fresh out...

The Adidas Stan Smith seems suddenly ubiquitous, but its rise hasn't been as sudden as it seems. Adidas had already sold more than 40 million pairs of the shoes, when it decided to breathe new life into an old classic -- by first completely wiping it off the market in...