The U.S. is in the midst of its second running boom, a movement that's made the sport more democratic and participatory. That might be a good thing, but it's made old-school runners feel like they've lost something. Enter Tracksmith, the 1970s-esque lifestyle brand for serious runners.

Facebook Live is changing the way beauty publishers share information. The use of live video is seeing an increasing number of editors getting behind the camera themselves to share tips and products reviews, but they're having to get creative, because they all say the beauty video market is saturated. Glossy...

The struggle the brand faces is, in an age of body positivity, it feels distinctly 1990s, while upstart competitors like Adore Me and Negative to Third Love are making inroads.