Reebok and Gigi Hadid's partnership is another step in the brand's repositioning to be associated with "fitness." Hadid's huge social following also allows it to tap into a new target audience. "For many of them it may be the first time they've engaged with Reebok," Dan Mazei, the brand's newsroom...

Co-founder and creative director of Combatant Gentlemen, Vishaal Melwani, is a third generation tailor and spent 17 years as an apprentice in the fashion industry before launching his direct to consumer business. He said his background and understanding the supply chain system is what helps him run this business model,...

Well known beauty writer Jean Godfrey-June joined Gwyneth Paltrow's lifestyle and e-commerce site just over a year ago as beauty director. She said the internet and rise of digital media ended her magazine career and the biggest challenge is how technology forces everyone to work 24/7.

Ted Baker is moving into the digital age with a new autumn/winter push that includes the brand’s first ever shoppable film and a revamp of its in-store experience.

Jack Erwin co-founder, Ariel Nelson, explains his stance on creating a direct to consumer shoe business and how it allows the brand to sell luxury shoes at a fraction of the cost.

As the fashion industry rapidly continues to transform amid increased digital offerings and the rise of social media, Kristen Naiman, Kate Spade's svp of brand creative, is establishing what it means to be a storyteller in a technological age. "If there's one massive shift that digital has done to fashion,...

Ronnie Fieg's career began in footwear at David Z in New York. Twenty years later, as the founder of street fashion brand KITH, he's trying to bring back what he describes as the 90s golden era of retail, pre-internet, where people go shopping for an in-store experience.

If you’ve been paying attention to the Health & Fitness section of your local newsstand, you’ve likely noticed some changes: For one, cover lines referencing get-skinny stories are no longer; in their place are teasers about living healthy and learning to love your figure. You can thank social media.

Let’s get it straight: Birchbox is not a sampling company. That may surprise you: The New York-based beauty firm is perhaps best known for its beautiful boxes of makeup samples that get delivered to customers every month. But Katia Beauchamp, co-founder of Birchbox, is adamant that it’s about much more...

Celebrities and fashion icons alike shared photos on their social media accounts wearing Baja East's "Be Proud" shirts. All proceeds from the tees, which retail at $95 and have been worn by the likes of Miley Cryus, Leandra Medine, Willow Smith, and Haim, go directly to Equality Florida's Pulse Victims...

Instagram recently rolled out new features that allow users to shop off the app. Instagram has teamed up with 20 U.S. based retailers who are all in the process of trailing it using their typical posts.

As designers seek creative ways to showcase designs, many are turning to music videos as a means of expression. In advance of his fall 2016 line, John Varvatos teamed up with Grammy nominated artist Hozier on an original music video highlighting select styles from the upcoming collection. The effort comes...