Though image-enabled search technology is gaining traction within the retail industry, it remains murky whether or not consumers will actually adopt it as a common practice in identifying products and making purchases.

Instagram is rolling out a new tool that will allow influencers and brands to denote sponsored content within the infrastructure of the app. The disclosure will operate as a visible tag on the post, listed immediately under the name, and is a bid for transparency amid crackdowns from the FTC.

Fashion and beauty retailers are following in the footsteps of publishers like Condé Nast and BuzzFeed by setting up shop in Austin. Numerous brands, including Modcloth, Kiehls and UAL, opened their first storefronts there this past year, and there are more to come from the likes of Drybar and Paige.

Abercrombie & Fitch is finally beginning to see results from the revamped identity it cultivated over the last year. The company not only announced increased sales projections for the fourth quarter of 2017 in advance of a its forthcoming earnings call, but executive chairman Arthur Martinez said he will officially...

African fashion is often viewed through a narrow lens, relegated to certain stereotypes that have been recycled over time in lieu of any real exploration into the continent’s wide-ranging, heterogenous designs. Out to change that is Oxosi. Created by Nigerian-born Akin Adebowale and Kolade Adeyemo, the platform spotlights current designers...

As pop-ups become more and more prevalent, beauty brands are realizing they’ll need to offer more than just a shopping opportunity to lure customers into their temporary stores. Frequently seen on the schedules at these industry pop-ups are hair and makeup masterclasses, influencer appearances, fitness classes, panels and Q&A sessions.

New York City's garment district has been in decline for nearly two decades, as the result of outsourcing production and diminishing jobs. Now the garment district is under even more duress as the result of a proposed redistricting plan put into action by Mayor Bill de Blasio’s administration, with the...

AwesomenessTV, the digital media company that began as a multi-channel network on YouTube in 2012, is collaborating with fashion and beauty brands on one-off content series geared towards it’s lucrative Gen Z audience. Since 2014, it has worked with Kohl’s, Old Navy and CoverGirl on five separate initiatives — and...

Modern Citizen is part of the newest class of direct to consumer brands that were launched in more mature market of consumer startups. While it’s similar to all the brands that have come before it -- Everlane, Bonobos, Warby Parker -- Modern Citizen is rewriting the rulebook to set new...

On the morning after Rachel Zoe's spring 2018 runway show, and the day before leaving for the first half of fashion month, The Zoe Report editorial director Nicky Deam shared how she spent the hours leading up to the event, what celebrity guest left her starstruck and which RZ looks...

To build business in China, Le Tote is relying on a localized inventory and distribution strategy, one-day (and eventually same-day) shipping, a network of Key Opinion Leaders (China’s equivalent to influencers) and a mobile-only presence. At the centerpiece of the strategy, according to CEO Rakesh Tondon, is WeChat.

With Juicy Couture, what Authentic Brands Group saw was a brand ripe for a revamp. The 2015 acquisition coincided with a shift in popular style that was moving toward athleisure and a return to heritage brands, creating a demand for a new Juicy.