To build business in China, Le Tote is relying on a localized inventory and distribution strategy, one-day (and eventually same-day) shipping, a network of Key Opinion Leaders (China’s equivalent to influencers) and a mobile-only presence. At the centerpiece of the strategy, according to CEO Rakesh Tondon, is WeChat.

Swarovski spent the Christmas holiday gunning for Chinese customers on WeChat. The luxury brand launched a campaign on the China-based social and messaging app to drive engagement, brand awareness and purchases (both online and in stores) during the Christmas season, which is seeing more consumer traction in the region.

Gucci is continuing to push the boundaries of the traditionally buttoned-up luxury fashion industry by again tapping the expertise of independent artists in its latest campaign.

Social media is known for many things, but authenticity -- at least in the fashion and beauty sphere -- is not one of them. Larissa May, a 22-year-old entrepreneur and former fashion blogger, is hoping to change that with Half the Story, a multi-media project encouraging more honest reflections from...

When Amazon announced the launch of its largest trend-driven fashion label, Find, on Monday, it came with a significant caveat: It will only be available in Europe. What’s more, the company is taking a very different promotional approach to Find than it has with its U.S.-based labels like Lark &...

When it comes to sustainable fashion, products made with plastic plucked from ocean shorelines are increasingly becoming in vogue.

On a recent call from Los Angeles, fashion retail veteran Elyse Walker mapped out her road to success, plus she explained how she has differentiated her brand and what she’s doing to remain competitive.

When it comes to brand partnerships in the fast fashion space, you wouldn’t expect Forever 21 to be most prolific. After all, they’ve been sued for trademark infringement by over 50 companies -- most recently, that includes Adidas, Gucci and Puma. Nevertheless, they blow competitors like Zara and H&M out...

As influencer marketing proliferates, Sephora is looking to get better returns on the partnerships it stakes out for its namesake line, Sephora Collection.

The Council of Fashion Designers of America announced today that it will shorten New York Fashion Week by one day, truncating the annual fashion event to seven days instead of eight.

Rebecca Minkoff is trying to crack virtual reality commerce. But even though customers aren't yet shopping in a virtual world, the company is gaining valuable insight from its experiments in the space, and using that data to make business-side decisions around product design and store layout.

The omnipresence of social media has led to a serious uptick in user-generated content for all fashion brands, but how it’s used (or not) for official purposes differs across company lines. Yesterday, at Glossy’s Hot Topic event on data strategy, we asked insiders from brands including Altuzarra and Jamberry to...