239 Results for ‘body care routine’
  • Clean color brand Kosas leans further into personal care

    Off of its Series B raise in January, clean color brand Kosas continues to bet on the personal care category. Following its hyaluronic lip balm launch last year, Kosas is debuting its first deodorant, containing AHA, called Chemistry.

  • Welcome to the world of the Glossier mafia

    As Glossier has grown over the last decade, notable departures have taken place, with many executives decamping to form their own brands and businesses. Call it the Glossier mafia, if you will.

  • Do refillable beauty products make sense?

    Refillable beauty faces a larger customer acquisition issue, given that refillable products tend to cost more at the onset and offer less expensive refills. Still, the conversation around refillable beauty products does not seem to be slowing down, which begs the question of how far it can go in making...

  • Men’s grooming sales pick up momentum

    Men's grooming was already a buzzy category before coronavirus, but stay-at-home order are pushing men to adopt full-fledged routines rather than use just single products.

  • Indie Lee on adjusting to the current climate: ‘We shouldn’t see self-care as self-indulgent’

    Indie Lee, which launched in 2019, is currently sold in retailers including Sephora, Ulta and Credo. Currently, the brand is focused on direct-to-consumer sales, and surprisingly, Lee said, it’s seeing a significant increase in average order value. The reason: Skin-care customers are adding on products in the wellness and self-care...

  • Beauty gets into the grocery business

    Functional foods and beverages touting health benefits are nothing new, but brands selling them have been drawing an increasingly direct line between inner wellness and outer beauty.

  • Inside Billie’s ambitions to become a 360-degree personal-care brand

    On Tuesday, Billie expands outside of subscription razors, shaving cream and body care to offer dry shampoo, face wipes and lip balm. This is its first product expansion after P&G announced its intent to acquire the DTC company in January.

  • Will male celebrity-backed beauty brands make a mark?

    As the male grooming category undergoes a renaissance with more, better products, and it becomes more culturally acceptable for men to partake in beauty routines, celebrities like Idris Elba, Karamo Brown and Bollywood star Salman Khan are launching new lines.

  • Skylar’s fragrance subscription shows strong retention during coronavirus

    The appeal of buying fragrance online (an already tough sales channel for the category) during unprecedented economic and cultural upheaval is difficult to understand. But Skylar's Scent Club has over 10,000 subscribers and the club currently boasts approximately an 85% month-over-month retention rate.

  • Beauty brands are ramping up their focus on Pinterest

    Pinterest has experienced a surge in wellness, self-care and DIY beauty treatment searches, and brands are now evolving their activity on the platform.

  • QVC leans on beauty brand founders and remote segments

    As of mid-March, QVC had yet to determine whether remote recordings would be possible and what they would look like. (The first step was on-air guests and hosts standing six feet apart, per CDC guidelines.) Prior to coronavirus, all on-air segments were recorded in the company's West Chester, Pennsylvania studios....

  • Lord Jones expands Sephora ties

    At the start of the year, Lord Jones expanded into 275 Sephora stores after first launching in July 2019. Though Lord Jones is highlighted in Sephora’s “The Next Big Thing” merchandising display, in late February, it debuted endcaps and gondolas in 21 select doors to offer more one-on-one exposure to...