The Knot, which describes itself as a wedding media and service company, is a major player in the $100 billion wedding industry — and much of its recent success can be owed to XO Group editor-in-chief Kellie Gould. In addition to updating The Knot's social strategy, she has revamped the...

Writer Joan Juliet Buck discusses her new book, her fashion squad and what led to her last day as editor-in-chief of Vogue Paris: “I'm a really hard worker, and I can write,” she said. “But I'm not very good at figuring out the shit that's going on behind my back.”

Let’s get it straight: Birchbox is not a sampling company. That may surprise you: The New York-based beauty firm is perhaps best known for its beautiful boxes of makeup samples that get delivered to customers every month. But Katia Beauchamp, co-founder of Birchbox, is adamant that it’s about much more...

Smell can create an identity and a sense of individuality, and a disconnect from our fast-paced lives — so why do so few brands play with it in their branding? To unlock this question, strategist Ana Andjelic spoke with Dawn Goldworm, co-founder of 12.29, a company that works with retailers...

Ever since January, when WWD leaked details of 24 Sèvres, LVMH’s late foray into e-commerce, fashion fans have been anticipating its launch — and wondering what to expect. Today, the site went live, confirming what has been reported and revealing a number of unexpected elements. These five details likely caught...

Alice + Olivia announced that it’s launching a private Instagram for customers and friends of the company using the handle @aliceandoliviashop. The account will give top shoppers first looks at new products, along with the ability to shop looks before they launch.

No other platform guarantees the level of engagement and interactions for beauty brands the way Instagram does. So it’s hardly a surprise that a slew of beauty brands,from Essie to YSLBeauty, jumped on the platform’s latest feature, Instagram Stories, within hours of it being announced yesterday.

The fashion industry is trying its hand at hackathons in an attempt to not just get ahead in the digital realm, but also poach emerging tech talent for their expanding digital teams.

We hit Tuesday's shows at Skylight Clarkson Square to chat with those attending the shows and working behind the scenes about fashion's role in politics. While some said fashion serves as a stage to shed light on cultural issues, others expressed feelings that there needs to be more separation between...

Although Instagram and Snapchat were launched within just a year of each other -- in October 2010 and September 2011, respectively -- fashion brands have made Instagram a cornerstone to their strategies while Snapchat remains, in most cases, firmly in the experimental bucket.

With restructuring, centralization of content creation and the scaling back of print publications, it's been a rough year for some magazines. As they search for larger, younger audiences, they're getting creative on all social media platforms. We explore the shifting media landscape of fashion, beauty and lifestyle publications in 2016.

Patagonia is taking its Worn Wear program online to raise awareness about how to repair and donate previously owned garments.