The fashion industry’s evolution didn’t just happen in the brand space, it also happened in media. Where so-called “fashion bibles” like Vogue and Elle once ruled what was fashionable, a new breed of publishers are changing how content is created and consumed.

For some of the biggest influencers in fashion, their blogs have served as catalysts to large scale sponsorships, advertising campaigns and book deals. These style enthusiasts have entrenched themselves as iconic mainstays and purveyors of style, identifying and establishing trends by transforming passion projects into a lucrative venture.

While brands were quick to jump on Instagram Stories, the major fashion publications were a bit more methodical about how the new offering could factor into their digital content strategies. While some started with office tours or exclusive interviews with celebrities and fashion icons, others opted for more strategic teaser...

With the specter of Zika still looming, brands are hoping to capitalize. Fashion retailers in particular are pushing Zika chic: Shoppers, they hope, will want to look good and smell fresh all while fending off disease-carrying mosquitoes.

Luxury fashion designer, Prabal Gurung, is known for being frank about elements he dislikes within the fashion industry. "The fashion industry used to function with this idea that designers should be elusive and surrounded by mystery," he said. "The fashion industry loves that narrative. I find that boring." He said...

As part of an effort to engage consumers and brands, Pinterest hosted a popup event to promote the platform's recently launched Pinterest Shop, a separate section of the site that features brands that offer shoppable products via "buyable pins."

Allison Hayes, an advertising creative director has launched her own fair-trade fashion line. “The & Collection” sources traditional textiles and prints directly from artisans across different parts of India, before manufacturing clothes and selling them directly to consumers online.

Patagonia shared a note on its mobile app today bidding users farewell and pointing consumers to its optimized website on mobile browsers. The move comes on the heels of other provocative moves by the company, including its controversial "Don't Buy This Jacket" campaign in 2012 that derailed overconsumption and consumerism.

As fashion publications continue to push content on social media and online, video content has become an increasing priority to draw audiences and drive site traffic. Here's what three of the biggest fashion publications are doing.

Figuring out how to bring smart textiles -- which range from performance enhancing to incredible feats of design -- to scale, is an ongoing challenge industry leaders are adamant to solve.

The fashion industry is the world’s second largest polluter after oil, and an estimated 14 million tons of clothing is thrown out in the U.S alone. As part of an increasing trend towards more sustainable fashion, designers are choosing to use larger factories scraps of fabric, as well as make...

In tandem with the announcement that Cara Delevingne has been appointed the newest brand ambassador for Rimmel London, the company is holding a Snapchat press conference with the model on April 15.