YouTuber-turned-Gen Z-icon Emma Chamberlain has made relatability the core of her personal brand. This comes in the form of regularly documenting her acne struggles and, through solo drives, scouring Los Angeles for the best coffee. “Very quickly, I realized how powerful it was to be open about how imperfect life really...

A year after introducing the 15 Percent Pledge, founder Aurora James said beauty is “at the forefront” of the industries driving it. 

P&G Ventures is a startup accelerator within P&G that has helped develop beauty device brands like Opte and menopause brand Kindra. As the consumer-packaged goods industry reaches new heights almost every day, both from a brand launch and sales increase perspective, companies have to find new ways to open up...

“I’m grateful to be a part of the Maybelline family. To have young girls all over the world be able to go into their local drugstore and see [a young girl] on an advertisement for a brand that is known globally is something that I feel will be truly inspiring,...

Yuh said his desire is to make videos that are both entertaining and educational, via jokes and dramatic reactions to products. This strategy has earned him great fanfare with his followers who have affectionately dubbed him “Egg King,” in reference to his bald appearance. 

Now, at 23, Oakley’s days of assisting makeup artists are behind her, with solo work with Jessica Alba and Paris Hilton in her portfolio, and a laundry list of industry professionals who trust and recommend her work.

We’re still early into 2021, and Addison Rae is wasting no time staking her claim as the year’s biggest breakout star. 2020 put her on the map as a member of TikTok’s elite: She raked in an estimated $5 million and was the highest-paid TikToker as of October 2020, thanks...

If there’s anyone who has made the most out of a year in quarantine, it’s skinfluencer Hyram Yarbro.

The 18-year-old has since ascended to become one of TikTok’s biggest stars, with nearly 52 million followers. Gray has worked with brands like Revlon and Clarins, and often shares videos of her own glam-up beauty routines alongside lip sync videos.

Barnes, 24, is a self-proclaimed “makeup enthusiast,” whose influencer career took off when she was 18. “I got Instagram so I could talk to people in college, and I started doing these really artsy looks on my face,” she said. “I didn’t even know what an influencer was. But a...

Now with over 62 million followers, Bella Poarch is the third-most-followed personality on the app, with brand partners including Valentino fragrances and Moncler.

Olamide Olowe is 24, and Topicals, the skin-care company she co-founded in 2020, is not even the first she’s launched. Prior to founding Topicals, Olowe co-founded SheaGIRL (an offshoot of SheaMoisture) while she was in college. The brand was acquired by Unilever when the conglomerate purchased its parent company, Sundial...