Morgan, who has over 7 million YouTube followers, 10 million TikTok followers and 700,000 Instagram followers, said she thinks of algorithms as a game. Morgan spoke with Glossy about how the influencer industry is evolving, why brands should do more livestream shopping and what community building looks like for content...

In 2019, E.l.f. Cosmetics became the first brand to create a song for TikTok. Now, the brand has teamed with creative agency Madwell to release a Spanish-language, similarly-titled song to reach the Latinx community.

On the heels of its December 2024 partnership with Olympian rugby player Ilona Maher, Unilever-owned skin care brand Paula's Choice has tapped a second athlete as a brand partner. Azzi Fudd, its latest partner, is the 22-year-old guard for the University of Connecticut Huskies — the team won this year's college...

Tapping into the popular theme of post-lockdown hedonism, Applebee’s is teaming up with Winky Lux for its new “Saucy Gloss” collab. 

Last week, a number of luxury fashion companies, including Farfetch, Richemont and Tapestry, showed ongoing signs of slowing demand. Elsewhere, Fashionphile took its first step into resale wholesale, a new category for the company.

Since TikTokers and Hairitage started "making deals," over 1,000 videos (with the brand tagged) have been made and over 60 "PR" packages have been sent, with about 30 more getting ready to be sent at press time. Around 80 participants, or 8%, have successfully completed the challenge thus far.

With more financial support from organizations such as the CFDA and platforms such as TikTok allowing designers to showcase their work, we've been exposed to more AAPI-owned brands catering to every type of consumer. Here are four to consider supporting this month.

Instagram may be giving up on some of its video shopping features, but YouTube is adding more. 

In the current marketing landscape, digital is decidedly king. But surprisingly, a growing number of brands, including Gap, Starter and OSEA, are relying on analog channels to resonate with consumers.

This week’s briefing looks at what’s been going on with Unilever after its failed bid for GlaxoSmithKline’s consumer health unit. Plus: Kosterina food brand's expansion into olive oil-based beauty products, and executive arrivals and departures over the past week.

Jean-André Rougeot, Sephora Americas president and CEO, divulges the early successes of the Sephora and Kohl's partnership, the powerful combination that prestige and convenience delivers, and his outlook for future growth.

Developed in collaboration with immersive tech company Xydrobe, which has previously worked with Dr. Barbara Sturm, the experience highlights the science and craftsmanship behind Shiseido’s Future Solution LX collection, its most premium skin-care line. Products in the Future Solution LX collection, including the Legendary Enmei Ultimate Renewing Cream, range in...