Retail Media Strategies

Every retailer today is trying to pitch itself as an ad network, too. While forms of retail media have been around for decades, it’s suddenly become one of the hottest ways for businesses to bring in more revenue – and for brands to find new ways to target shoppers closer to the point of purchase than ever.

At this one-day intensive event, Digiday, Modern Retail and Glossy will look into the rise of retail media and all the ways it’s been upgraded, providing an exclusive lens into the best practices and ways to leverage retailers’ first-party data and access. As digital customer acquisition on other digital platforms becomes more expensive and opaque amid the decline of third-party cookies, marketers are looking for real answers to the retail media trend.

This event will focus on:

• How retail media is being used as a complement to other digital marketing campaigns that used to rely on third-party data.
• How brands are leveraging retail media campaigns to work in tandem with omnichannel marketing strategies.
• The ways retail media networks have evolved to focus on all parts of the customer funnel.
• The best practices for marketers intending to deploy ad dollars into retail media networks.