Today, Sally Beauty debuts its “You by Sally” digital-first campaign with TikTok creator and musician Heather Chelan. Chelan caught the eye of the Sally Beauty executive team after releasing a viral video in March that proclaimed “Having colored hair doesn’t make you unprofessional,” said Carolyne Guss, Sally Beauty group vice president of marketing. Chelan and an extended version of the song are incorporated in the new Sally Beauty campaign. It also features Sally Beauty CEO Chris Brickman; internet style icon Helen Ruth Elam, otherwise known as Baddiewinkle; dancer Marquese “Nonstop” Scott and LGBTQ+ advocate Brian Terada.