Supplements are often seen as perfunctory or functional items, so customers will bounce around between competing brands based on availability. To prevent customer attrition, Olly worked with e-commerce analytics company MikMak to add the ability for customers to shop out-of-stock products via retailers' websites.

This year’s finalists for the second annual Glossy Beauty Awards have executed consumer engagement strategies that are not only creative, but also inclusive and socially aware.

When TikTok makeup star Abby Roberts describes her personal style as “a mishmash of so many different things,” she’s not exaggerating.

Perhaps the most interesting manifestation, however, is the rise of the "business influencer." A personal favorite is Dulma Atlan, who goes by @IAmDulma on the app. Her bio brands her account as such: "TikTok B-School for women 🎓." She has 51,000 followers and has amassed over 1.4 million likes on...

On Wednesday, Ulta Beauty announced its Muse 100, a group of 100 honorees driving positive change across DE&I initiatives in their personal work. Comprised of a wide-reaching swath of women, men and non-binary individuals, these changemakers' reach goes beyond beauty.

As emerging beauty brands continue to use digital buzz to steal market share and shelf space, heritage brands are finding ways to stay on the offensive. For L'Oréal Paris's part, connection to customers, digital innovation and evolved marketing strategies are the key areas that the brand is focusing on, one...

As the vaccine rollout continues in the U.S. and a glimmer of the new normal begs to peak out of the folds of chaos, the fate of the beauty and fashion industries -- and whether or not they’re able to successfully rebound from Covid -- comes into question. Market research...

"That girl" has a roster of experts and services she relies on and can dole out recommendations for her facialist, pilates-inspired workout of choice, meditation guru, vegan restaurants and more — she also probably has a lymphatic expert she swears by.

One year since salons were first impacted by pandemic shutdowns in the U.S., Mane Addicts and Ouai founder Jen Atkin and other hairfluencers are teaming up with Dyson to bring exposure to the challenges stylists have faced over the past year.

On Day 2 of the Glossy Future of Fashion Summit in Miami (October 4-6), brands from across the industry met in working groups to talk through how they're navigating new challenges and opportunities in different areas of their business. One group focused on the commerce channels, outside of the typical...

Beauty professionals Simone Tetteh and Maude Okrah have been working to change this in these industries with the launch of the Black Beauty Roster, a platform offering a directory of  beauty professionals of color who are skilled in all skin tones and hair textures.

On Thursday, Infinite Looks, Inc., the parent company of Sunday II Sunday, announced a $4.2 million Series A investment round led by Johnson & Johnson Innovation, the conglomerate’s investment arm.