How Prive Revaux is navigating shifts in the marketing and privacy landscape

At the end of  September, Apple rolled out a new update, iOS 15, that had long-term impacts on email marketing. With it, email marketers can no longer gauge who opens their emails. For recipients using the default Apple Mail app that’s installed on every iOS device, every email they receive now shows as opened, even if it has not been viewed. On November 1, the change rolled out to the desktop Apple Mail app, as well.