On October 16, Revlon launched its first brand awareness-focused TikTok challenge, called #DoItBold, with influencers including like Loren Gray, Abby Roberts and Micah Couwenhoven. While Revlon has toyed with TikTok over the last year with challenges like #SlickUpYourLook in November 2019, past iterations have been tied to new launches or product. For this challenge, Revlon eschewed focusing on any one product, in favor of amplifying itself singularly among Gen Z.