P&G Ventures is a startup accelerator within P&G that has helped develop beauty device brands like Opte and menopause brand Kindra. As the consumer-packaged goods industry reaches new heights almost every day, both from a brand launch and sales increase perspective, companies have to find new ways to open up their pipeline of ideas. To wit, P&G Ventures has partnered with Her Campus Media to open up the pipeline of prospective businesses and include more female founders and female-led brands.