2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Fashion brands are seeing opportunity in professional gaming. To tap the expansive, diehard gaming community, they’re launching merch and apparel for gamers, collaborating with professional players, sponsoring teams and events, and designing virtual apparel to be worn in-game. Connecting with Gen Z and millennials is key, but brands are also finding creative ways to drive immediate sales. This session will break down a leading brand’s gaming playbook.