2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Maintaining a reputation as a fashion brand can be limiting, for both the company and its core audience. Crystal Slattery, president of Tanya Taylor, will discuss how the brand is evolving from designing seasonal ready-to-wear collections to creating a full lifestyle brand by changing its focus from the runway to the customer.