2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
The last 18 months have been transformational in the beauty industry; COVID accentuated and accelerated trends that would probably have taken another decade to unfold. Now the beauty industry is facing another major disruption: the collapse of the marketing funnel. In this session, Traackr co-founder and CEO Pierre-Loïc Assayag will discuss how beauty brands can adapt to this new normal using data, structure and some strategies from unexpected approaches such as drought management.