2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
How is Mastercard thinking about driving consumer connection by tapping into purpose-driven initiatives? This session will highlight Mastercard’s In Solidarity pledge to invest in Black communities over the next 5 years and accompanying ‘Strivers campaign,’ featuring Black female entrepreneurs. Cheryl Guerin, evp of marketing at Mastercard North America will discuss bringing together physical and digital consumer experiences, and how brands can help support the effort while also being patient and empathetic with a careful balance messages to a range of consumer audiences.