2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Today’s retail brands and marketers face an array of challenges to meet the needs of the new digital consumer, which has been accelerated by the pandemic and the events of the last year. Many have turned to fintech partners to attract new customers, increase conversions and drive loyalty, adopting new solutions like buy now, pay later to make flexible spending part of everyday online commerce. Learn how retailers can strategically partner with payments fintech platforms to reach more customers with flexible financing options, and produce measurable results.