2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
In today’s expanding beauty ecosystem, there is no one-size-fits-all approach to influencer marketing. For BFA Industries, home to beauty subscriptions IPSY and BoxyCharm, brand incubator Madeby Collective, and personal care brand, Refreshments, the company uses a multi-pronged approach for each business unit across multiple social platforms and sales channels. Attendees to this session will hear from Neika Colbourne, VP of Creator Partnerships and Experiential at BFA Industries, on how each brand and sales channels works with influencers and how those strategies and partnerships are evolving.