2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
As consumers become more mindful, slow down, and consume less, brands are catering to those demands and evolving their business models for the better. In this session, Re/Done co-founder Sean Barron will discuss how the company is democratizing access to vintage fashion and facilitating a circular model with its new marketplace and resale platform. He’ll also detail the company’s strategy for marketing these concepts to sustainability-focused shoppers.