2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Takin an ‘E.l.f.ing’ disruptive approach to marketing has nothing to do with gimmicks. In this session, beauty executives from E.l.f. will discuss how the company looks to its customers inform its bold marketing moves, including the content and affiliate plays that power its e-commerce.