2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
As TikTok rolls out new features, brands that are moving fast to explore them and perfect dedicated strategies are gaining the advantage. In this session, Jacee Scoular, head of global brand marketing strategy at Hollister Co., will discuss how the company has leaned into the TikTok Live opportunity across its brands with time, resources, investment and a range of content formats. In doing so, it’s increasing its engagement with shoppers, earning new followers and driving new levels of social-commerce sales.