2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
iNNBeauty Project is only three years old, but it’s already seen great success with influencer marketing. The brand, which developed its own platform for seeding product and has fostered relationships with creators along the way now sees success with micro, and even nano influencers. But it also counts massive creators, with millions of followers, as fans too. In this session, co-founder Alisa Metzger will discuss how the brand is making the most of influencers on all ends of the follower-count spectrum.