2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Google cookies are sticking around longer than planned, but your customers are more tapped in to protecting their privacy than ever before. Resonate CMO Ericka Podesta McCoy shares how to leverage AI and machine learning to walk the line between respecting customer privacy and getting the data you need to deliver a personalized message that drives cross-channel engagement, builds connection, and gets results.