2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Last year, as consumer behaviors shifted, marketing leaders faced new, disruptive challenges to effectively reach and communicate with their customers. What did we learn from these shifts, and what changes do we expect will stick around for the long term? Join Michael Burke, Industry Director at Google, as he explores the trends shaping the future of marketing and how all leaders should be thinking about building for what’s next.