2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Thanks in large part to TikTok, CeraVe has experienced explosive growth in the last year — growing sales by 75% to billion. But like social platforms before it, the conversations and levers that move the needle on TikTok change second by second. At CeraVe, its marketing team approaches the platform with a content-first, newsroom mindset.In this session, Adam Kornblum, vp and head of global digital marketing at CeraVe will discuss what conversations are worth engaging in, how to identify talent early, and using data to a brand’s advantage.