Brands and retailers are chasing their tails trying to keep up with Amazon. Though many question whether the retail giant can pull off its big ambitions in the fashion space, its consistent deals, convenience and speed are bound to outweigh any weaknesses — like a less appealing brand experience — in the long run. As a result, brands will be forced to decide whether they'll use Amazon’s power for their own benefit or compete with it directly.
DEC 20, 2018
According to a recent survey of 149 fashion and beauty brand executives from Glossy+’s proprietary research panel of industry insiders, many are starting to sell on Amazon, and they’re staying there long after testing the waters.
MAY 29, 2018
To best translate the nail-polish shopping experience online, where every OPI shade from I Just Can’t Cope-acabana (a bold yellow) to Lincoln Park After Dark (a jet black) is available, the nail polish brand recently redesigned its website. The new OPI.com is built around a personalized experience, with data algorithms tracking factors like purchase and browsing history, skin tone, color preference, and recommended products based on similar customer and social media behavior.
APR 04, 2018
The Amazon Briefing is a weekly newsletter pulling together all the Amazon coverage from across Digiday, Glossy and Tearsheet, as well as exclusive insight, executive intel, the latest news, research, and some gossip.
APR 02, 2018
Though Amazon’s retail stronghold is continues to pose a threat to companies both large and small, there’s one demographic that the e-commerce giant has yet to crack -- Gen Z.
MAR 20, 2018
Macy’s and peers like Nordstrom, big box retailers like Target, and other traditional brick-and-mortar stores like Ulta are repositioning as they figure out what they can leverage in the age of Amazon to keep customers from straying. They may not be able to beat Amazon, but, the goal is, they can prove that Amazon hasn’t squashed their ability to stay in business.
MAR 02, 2018
As Amazon continues to become a private-label player, mass retailers that have long been in the in-house collection game started to find it wasn’t enough. As a result, brands like Walmart, JCPenney, Kohl’s and Target are ramping up their efforts in an effort to to identify ways to beat the e-commerce giant.
DEC 18, 2017
Amazon has its tentacles in so many industries that it can feel impossible to keep up with its latest move or fully grasp the extent of its influence. Our new monthly briefing is here to help.
DEC 14, 2017
When Nike caved in and became an official first-party seller on Amazon this summer, it felt like a retail omen. If Nike — the world’s largest athletic company, worth $34 billion in revenue in 2017 — couldn’t hold out, who could?
DEC 12, 2017
During an action-packed year for Amazon, the retail giant expended plenty of energy building up its fashion business. Through an expansion and elevation of its private-label brands, an international footprint, high-profile partnerships and a set of new services, the retail giant set itself up for an even more fashionable 2018.
DEC 08, 2017
Best known for its Wunderbrow line of eyebrow products, Wunder2 supplies product recommendations throughout each feature, which can be shopped directly via voice. In the coming weeks, the skill will add videos that correspond to the tips that users can follow on their phone, computer or TV.
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