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The Amazon Effect

Brands and retailers are chasing their tails trying to keep up with Amazon. Though many question whether the retail giant can pull off its big ambitions in the fashion space, its consistent deals, convenience and speed are bound to outweigh any weaknesses — like a less appealing brand experience — in the long run. As a result, brands will be forced to decide whether they'll use Amazon’s power for their own benefit or compete with it directly.

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