Two-year-old DTC lingerie company Cuup thinks it has the answer to helping customers find their perfect bra. Rather than relying on a ton of data, technology and fit quizzes, the company is turning to one-on-one video chats and its team of "fit therapists” to solve some women’s biggest fit problems.
"The fact that we are still all traipsing across the bridge to Brooklyn just for one show – that is not sustainable. Why are we not figuring out: Where do people want to show, and then making a day out of Brooklyn or making a day out of the Lower...
The pandemic has had a profound effect on the fashion and beauty industries. As people moved indoors and stores shuttered, 12,200 big and small stores closed in the U.S. alone last year, according to a compilation released by commercial real estate firm CoStar Group. The pandemic also accelerated the growth...
The inherently visual nature of beauty has come to life within the marketing strategies of beauty brands for years. However, as the pandemic accelerated the consumer shift to the digital audio space, beauty brands were tasked with honing in on the beauty listener.
While the audience has grown fast and the number of tastemakers and celebrity users is impressive -- think: Virgil Abloh and 2 Chainz -- brand participation on the platform has been slow to pick up. Part of that is due to uncertainty around how a company should best make use...
Services like Curateur, created by The Zoe Report founder and editor Rachel Zoe, have begun to offer more comprehensive services and products, branching beyond fashion to include beauty, skin care and accessories. According to Zoe, who spoke with Glossy editor-in-chief Jill Manoff at the Glossy Fashion & Luxury Summit in...
In a talk during the Glossy Beauty Forum held on May 4, The Lip Bar CEO Melissa Butler discussed her brand's expansion to Walmart and Target, as well as its growth trajectory during the pandemic.
At Glossy’s Modern Commerce Forum at the end of March, Drexler spoke about some of the lessons he’s learned while running large fashion businesses and how they can be applied to smaller businesses.
Solid & Striped is one of the many brands that expanded its category offerings in the last year. According to Glossy research, 57% of brands launched at least one new category in the last 12 months. On Wednesday, Landman spoke to Glossy’s editor-in-chief Jill Manoff in our monthly Glossy Plus...
Campello joined Glossy editor-in-chief Jill Manoff on Tuesday for a discussion on wholesale versus direct-to-consumer sales, the way brands can differentiate when selling on multiple platforms, and the roles that small boutiques and giant marketplaces play in the retail market.
Uoma Beauty founder Sharon Chuter speaks about inclusion, politics and diversity in beauty, and the key to navigating these complicated waters while leading a brand.
In this talk, recorded during Glossy' recent Beauty Summit, Rare Beauty CMO Katie Welch spoke with Glossy about how brands can use their platforms for social good and what mental health services Rare Beauty is supporting.
While many companies in the beauty space shifted their focus to primarily digital this year, Walmart has prioritized both online and brick-and-mortar commerce throughout the pandemic. Walmart expanded its beauty assortment with indie brands, elevating their display and positioning of those brands and ramped up online content for beauty shopping...
Glossy's Deep Dive: Age of E-Commerce is a collection of videos and key takeaways from our recent Age of E-Commerce Forum Live that provide valuable tips and key insights to prepare you for all the exciting opportunities presented by the e-commerce economy. You'll find key takeaways, quotes and stats, as...
Glossy's Fashion Summit Deep Dive is a collection of videos, presenter slides and key takeaways from top executives from direct-to-consumer, mass and luxury fashion brands that will provide valuable tips and insights to help your brand stay on top of the digital acceleration, with strategies to enact in everything from...
In the latest edition of Glossy+ Talks, an exclusive series for Glossy+ members, Danielle Azoulay, head of CSR and sustainability at L’Oréal USA, discussed what steps small brands can take, how L’Oréal USA communicates sustainability to customers, and how the company integrates eco-friendly goals and values throughout its workforce.
On this week’s Glossy+ Talk, Coral Chung, co-founder and CEO of Senreve, spoke about how her brand has navigated the different sales channels, what pros and cons she sees in each, and how she weighs which retail partners to work with.
Glossy TikTok Strategies Join us as we cover how brands are working to drive awareness and sales via the TikTok platform, including the challenges they’re launching, the collaborators they’re enlisting and the content they’re posting in an attempt to join the conversation.
