There has never been as much attention paid to a brand’s values than in this day and age. According to research by WP Engine, reported in Newsweek, “72% of Gen-Z shoppers are more likely to buy from a company that contributes to a social cause. And they claim they're willing to spend a bit more for that product, too.” The same thinking applies to influencers.
It feels like almost every day beauty brands accuse one another of copying, whether it's a font, a color scheme, a logo, an ingredient list or a product name. Estée Laundry, the self-described beauty collective with 199,000 followers...
This week, Marc Jacobs held a show at the New York Public Library, showcasing the ways the brand has stuck to tradition while growing and flourishing. Elsewhere, controversy around how the Sustainable Apparel Coalition communicates sustainability led to the group pausing its labeling efforts, and StockX laid off 8% of...
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will share their strategies for luring shoppers with compelling innovation and strong values, adapting to a dynamic marketing landscape, and future-proofing for the next generation of consumers.
"The fact that we are still all traipsing across the bridge to Brooklyn just for one show – that is not sustainable. Why are we not figuring out: Where do people want to show, and then making a day out of Brooklyn or making a day out of the Lower...
The pandemic has had a profound effect on the fashion and beauty industries. As people moved indoors and stores shuttered, 12,200 big and small stores closed in the U.S. alone last year, according to a compilation released by commercial real estate firm CoStar Group. The pandemic also accelerated the growth...
The inherently visual nature of beauty has come to life within the marketing strategies of beauty brands for years. However, as the pandemic accelerated the consumer shift to the digital audio space, beauty brands were tasked with honing in on the beauty listener.
While the audience has grown fast and the number of tastemakers and celebrity users is impressive -- think: Virgil Abloh and 2 Chainz -- brand participation on the platform has been slow to pick up. Part of that is due to uncertainty around how a company should best make use...