High-end brands have mastered the look and feel of an immaculate brick and mortar store. Now that customers expect more when they walk in the doors, the digital world is encroaching on the impeccably organized retail floor. There’s promising growth in store for luxury brands who successfully integrate their digital and offline entities.
DEC 17, 2018
Luxury beauty has always been about service, exclusivity and personalization, but as the beauty industry has grown to include clean ingredients, wellness trends and game-changing indie brands, retailers have had to change their definition of luxury to accommodate changing consumer values.
NOV 26, 2018
The new store features the first-usage of four different technologies by CoverGirl, including augmented reality and machine learning. There are augmented reality booths that allow customers to try on makeup looks and a virtual greeter called Olivia co-created with Google and employs machine learning capabilities, in addition to booths for creating videos and gifs and a booth to personalize makeup bags or lipstick packaging with a selection of designs.
NOV 13, 2018
As digitally native brands turn to physical retail, shopping center developers are eager to facilitate their transition. The latest is high-end mall operator Macerich, which this week launched BrandBox, a service designed to primarily cater to high-growth digital brands more accustomed to tracking click-rates than foot traffic.
NOV 09, 2018
Retailers are taking a cue from artistic, immersive installations with activations encouraging customers to snap, share and shop.
NOV 07, 2018
As brands work to tell their own story across every customer touchpoint, designer Karen Walker is building on a physical retail concept centered largely on other labels.
OCT 18, 2018
As brick-and-mortar earns back its reputation as an essential retail channel, companies are popping up to give digitally native brands a smooth transition to offline. On Wednesday, retail platform Fourpost announced its first two retail locations. It’s one of many new companies marketing itself as “the Shopify of physical retail,” pointing to the turnkey e-commerce company powering sites for direct-to-consumer brands from Allbirds to Kylie Cosmetics.
SEP 21, 2018
Despite American women’s ongoing obsession with “French girl style,” Parisian brand Ba&sh is looking to infiltrate U.S. fashion without playing up its roots.
SEP 20, 2018
From Casper to Glossier to Everlane, online-first brands have found that the price of digital advertising is now so high, opening physical retail is a more cost-effective way to acquire customers and build long-term loyalty. What makes these market entrants profitable is they don’t think of their physical store as a sales and distribution channel.
SEP 13, 2018
While brands may initially enter the market with a temporary pop-up, there's a much clearer means to an end than before. And while pop-ups may have once sat within a retail strategy, they’re quickly shifting to pure marketing plays for brands with the resources to invest in them.
AUG 27, 2018
With 90 stores, 10,000 nationwide in-store events, 2,000 employees, an in-house technology team and a business now worth $1 billion, jewelry brand Kendra Scott is proving what’s possible for one-time wholesale brands in the world of direct retail.
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