How brands and retailers are fighting e-commerce fraud
Although it seemed poised to crash, the world of retail did not ultimately come to a dead halt in 2020 — but only because it evolved. As brick-and-mortar stores shuttered or limited their foot traffic, sales shifted to digital channels in unprecedented numbers. But as e-commerce has grown, so has fraud.
In December 2020, Digiday surveyed 50 brands, retailers and agencies, and interviewed a fraud prevention expert. Research confirmed that e-commerce fraud is increasing, and that brands and retailers consider fraud prevention to be a vitally important business practice. At the same time, many professionals aren’t fighting fraud with measures that are commensurate with the threats they face, while others are turning to new fraud mitigation tools and technologies.
In this report, you’ll learn:
The most common types of e-commerce fraud, including chargebacks and bots
Why e-commerce fraud has skyrocketed over the course of 2020
How e-commerce fraud erodes revenue, personnel hours and brand reputation
Which tactics and technologies are most effective at mitigating e-commerce fraud
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