The amount of comments left on brands’ paid and organic social posts is one way marketers can measure engagement. However, AI is helping brands evolve the way they approach comments on Facebook and Instagram. The comments section can be a valuable tool for e-commerce brands to increase revenue and customer loyalty.
Join Chanta Gordh, head of social media at Curology, on June 23 at 2 PM ET to learn how the direct-to-consumer skincare brand is using AI to boost social engagement, improve social support for its customers and generate brand growth. Also joining the conversation is Dani Mentink, digital marketing specialist at Amplify.ai, and Stefan Mayo, head of brand partnerships at Amplify.ai.
Register for this webinar to learn more about:
– Automating social engagement and personalizing responses to comments
– Creating a data-driven content strategy through social media user insights
– Managing influencer partnership engagement to improve campaign performance